Objective:

The 2024 Christmas season brings along all new products to feature. Our goal was to create a one-stop shop for customers to get their personalized gifts. The flagship product being “My Family’s Night Before Christmas” (a personalized children’s book), our strategy is to provide a Good-Better-Best product solution. More personalized non-book products give the customer more variety to unwrap all the Christmas magic.

The site ended up accounting for 20% of total Christmas sales, and amassed more than 5,000 visits from our socials alone!

Checkout the live site here: Unwrap Christmas Magic

Because of the highly personalized nature of the products, we shoot with blank books! Check out these before and afters of the edited images.